Social Media
Here you will find my social media work in the public media, solar energy and non-profit events fields.
PBS12
The PBS12 Instagram page is geared towards our Millennial audience (30-45) while the Facebook page is geared towards Gen X and older (45+).
Overall Facebook Page Growth
Growth based on YTD data (2024) compared to a similar period in 2023.
Organic Reach: 354.7%
Paid Reach: 87.8%
Content Interactions:190.6%
Link Clicks: 87.7%
How this growth was possible:
Learning what our audience liked and preferred was key- including content styles (Facebook Reels, albums/carousels, singular photo posts, links, etc.) Continuous testing was also key in learning how our audience’s content preferences changed.
Each month I conducted two metric checks, one mid-month and the second at the end for a monthly review. The mid-month check served to check optimization for the posts created at that point. Optimizations would be made to influence the last half of the month. The second served as a monthly review- what worked, what didn’t, and what can we do differently for similar posts next month? Whatever we found during the monthly review we would implement immediately for the current month going forward.
Impressions: 3,045,340
Reach: 3,012,595
Engagement Rate: 5.1%
Goal: Nostalgia; Celebrating beloved PBS show
ClearPath Energy
The main goal of the ClearPath Energy social media pages, particularly Instagram, is to educate our audience on varying topics.
These topics include solar and renewable energy, state renewable energy incentives, climate change, regenerative agriculture, and more.
Static and Reels posts
Summer of the Arts
With my work for the Summer of the Arts social media pages, the images include the associating performance metrics as of July 28, 2019. I do not have access to current metrics associated with these posts.
